Ayush was trying to get his five-year-old nephew to eat. The only thing that worked was a phone propped against a water glass: one autoplay video after another, the child's mouth opening on cue, eyes never leaving the screen.
He realised his nephew hadn't looked up once. Hadn't said a word. The phone wasn't keeping him company, it was keeping him quiet. A whole generation of children is growing up with content pointed at them and almost nothing listening back. The reels never ask a question. They never wait for an answer. They just keep playing.
That was the question we couldn't put down: in a world that hands children a screen the moment they're bored, what would it take to build the opposite: something that listens instead of broadcasts, asks instead of feeds, and leaves a child more curious about the real world, not less?
ISB, Co'22. Built e-commerce and offline retail at Phool.co and ran a multi-channel P&L at JSW One. Leads Coozie, and how it reaches families across India.
A child's curiosity is the first thing a screen kills. I'm building Coozie to fuel it instead.
Chartered Accountant (All India Rank 18). Four years at BCG on growth strategy and AI-led consumer businesses. Turns what parents and children tell us into how Coozie behaves.
No one cares for a child like a parent, but no parent can be there every hour. I wanted to build help they don't have to feel guilty about.
IIM Ahmedabad, Co'21. B.Tech in IT, then product development at Wipro Consumer Care. Builds the technical layer of Coozie, from the hardware to the voice pipeline.
My goal is simple: give children the best of what a screen offers, without the screen.
The measure we care about isn't screen time or daily use. It's whether a child who grew up with Coozie remembers it the way they remember a good teacher or a real friend, as something that made them feel heard, more curious about the world, and a little better at understanding themselves.
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